H&R Block

Senior UX Designer
UX Designer

SEPT 2023 - PRESENT

JAN 2026 - PRESENT
SEPT 2023 - JAN 2026

Led 30+ qualitative and quantitative research studies to inform product direction and drive experience improvements across tax professional workflows.
Conduct interviews, surveys, andusability tests to identify critical gaps and pain points in task clarity and workflow prioritization for tax professionals, leading to a 7% increase in returns completed per hour.
Define research plans and learning objectives to ensure alignment with product and business goals.
Synthesize data across multiple sources to surface core client problems and deliver actionable recommendations that influence product direction.
Design and prototype concepts grounded in research findings, then validate and refine solutions through user testing and iteration.
Collaborate with product managers, developers, content strategists, and other stakeholders to define and prioritize our future roadmap.

Manager, UX & CRO
Senior UX & Organic Search Strategist
Senior Digital Marketing Strategist
Digital Media & Inbound Strategist
UX & SEO Intern

SEPT 2022 - SEPT 2023
JAN 2022 - AUG 2022
JULY 2020 - DEC 2021
MAY 2019 - JUNE 2020
FEB 2019 - APR 2019

Analyzed customer behavior through GoogleAnalytics, heatmaps, and session recordings to map prospective student journeys across 10+ partner websites, surfacing friction points and opportunities.
Led agency-wide CRO and experimentation strategy, driving A/B testing initiatives across 15+ partner websites – with individual tests regularly delivering 5%+ improvements in conversion rate.
Conducted unmoderated usability tests, synthesized findings, and ideated solutions to meet user needs.
Created high-fidelity designs and prototypes for landing page redesigns and website updates.

Skills: Mixed methods research, Research synthesis, User interviews, Usability testing, Survey design, A/B testing, Data analysis, Journey mapping, and Prototyping
Tools: UserTesting, Miro, TheyDo, MicrosoftForms, DataDog, Figma, Figma Make, FigJam, Google Analytics